Call tracking and attribution
Quill Calls: Know which marketing makes your phone ring
Call tracking with dynamic number insertion, recording and transcription, AI lead scoring, and first-touch plus last-touch attribution, so you can trace every call back to the ad, channel or search that caused it.
See Quill Calls pricing →Starter from $59 a month (3 tracking numbers, 300 minutes); Growth $129 a month.
What Quill Calls does
- Dynamic number insertion. Each visitor or campaign sees a tracking number tied to how they found you: the ad, the channel, the search. When it rings, you already know where the call came from.
- Forwards to your real line. The call forwards straight to your real phone line like normal, and is recorded, transcribed and scored automatically.
- Recording and transcription. Read what was actually said without listening to the whole call, or play it back when you need the exact wording.
- AI lead scoring. A deterministic rule engine and an AI pass both look at the transcript and score the call, so high-intent callers stand out instead of getting buried.
- Multi-touch attribution. A caller who first found you through a Google ad weeks ago and then called after an organic search today looks the same in last-click reporting. Quill Calls keeps first touch and last touch separately.
- Plans that scale by number. Starter at $59 a month with 3 tracking numbers and 300 minutes, Growth at $129 a month, and a bundle with Quill Hound Voice.
Who it's for
Home services that want to know which ad gets the service call, not just the click. Law firms that want to see which campaigns bring real prospective clients. Medical and dental practices that want to know which campaign brings a booked appointment. Auto dealers separating sales calls from service calls by source. Real estate teams tracing property inquiries to a listing or ad. Marketing agencies that need to show clients exactly which campaign drove each call.
How it works
A visitor sees a tracking number tied to how they found you. They call, the call forwards to your real line and is recorded, transcribed and scored. The call shows up with its full attribution trail: what first brought them to you and what brought them to pick up the phone today.
Questions people ask
What is dynamic number insertion?
Showing a different phone number to each visitor or campaign, so the number that rings tells you which ad, channel or search the caller came from. Quill Calls swaps the number on your site automatically.
Do callers notice anything different?
No. The tracking number forwards to your real line like a normal call. Recording, transcription and scoring happen in the background.
How does AI lead scoring work?
Two passes look at each transcript: a deterministic rule engine and an AI pass. Both score the call, so urgent, clearly stated needs stand out immediately.
What is the difference between first-touch and last-touch attribution?
First touch is how the caller originally found you; last touch is what brought them to call today. Quill Calls keeps both, instead of giving all the credit to the last click.
How much does Quill Calls cost?
Starter is $59 a month for 3 tracking numbers and 300 minutes; Growth is $129 a month. Current plans are on track.quillhound.com.
Guides
- What is call tracking? Dynamic number insertion and attribution, explained — How call tracking numbers, dynamic number insertion and first-touch vs last-touch attribution tell you which ad, channel or search made the phone ring, and what to check before you buy.
Works with
- Quill Hound Voice — Every call handled, every next step clear
- Spar Hound — The AI sales coach in every call, text and email
Quill Calls is made by Quill Hound. Details on this page come from track.quillhound.com, which is the authoritative description of the product and its pricing.