AI sales coaching
Spar Hound: The AI sales coach in every call, text and email
Spar Hound coaches reps live during calls, checks texts and emails before they send, scores every conversation across eight skills afterwards, and lets reps spar with an AI buyer, with tips grounded in 41 of the best books on selling, negotiation and persuasion.
Start coaching with Spar Hound →From $49 per rep a month.
What Spar Hound does
- Live, during the call. When a prospect says "that's too expensive", names a competitor or stalls, a one-line tip appears on the call bar: what to say next and which technique it is. One tip at a time, never a wall of text.
- Before you hit send. A quick check on every text and email draft. Good to go? It sends without a pause. Could land better? You get the issues and a rewrite in your own voice, with one click to use it.
- After every conversation. A scorecard across eight skills, the best moment and the missed one with the exact line and a better version, and up to three tips that cite where the move comes from.
- Sparring with an AI buyer. On Pro and Team, reps talk out loud in the browser to a buyer who pushes back like a real one, pick the difficulty, and get the same coaching as a real call plus a pass or fail on the goal.
- Eight skills, scored. Rapport, discovery depth, active listening, pain and impact, value articulation, objection handling, negotiation discipline and next-step close, with a 30-day trend and a weekly focus drill.
- Coaching, not surveillance. Each rep's coaching is theirs. Managers on the Team plan see scores, trends and the leaderboard. Identifiers like SSNs, card numbers and dates of birth are stripped before anything reaches the AI.
Who it's for
Sales teams that take calls, send texts and write email all day and want a coach in every rep's corner rather than a monthly call review. It works with Quill Hound Voice, White Glove CRM and Quill Calls, or you can paste any transcript.
How it works
Spar Hound reads the team's calls, texts and emails and tells each rep exactly how to close more: live while they're talking, before they send, and after every conversation. Every tip names the technique and where it comes from, so reps learn the craft, not just the line. The Closer's Playbook behind it distils 166 techniques from the books top closers swear by.
Questions people ask
Which books is the coaching based on?
41 works on selling, negotiation and persuasion, including Never Split the Difference, Getting to Yes, Influence, SPIN Selling, The Challenger Sale, Gap Selling and MEDDIC. The playbook is written in Spar Hound's own words; the site lists every work it draws on.
Does it listen in on reps?
Coaching is each rep's own. On the Team plan managers also see scores, trends and the leaderboard, but Spar Hound never quotes private details back, and identifiers are stripped before anything reaches the AI.
Do I need a particular phone system?
No. Spar Hound works with Quill Hound Voice, White Glove CRM and Quill Calls, or you can paste any transcript.
How much does Spar Hound cost?
From $49 per rep a month. Sparring with the AI buyer is on the Pro and Team plans.
Guides
- AI sales coaching: what live call tips, pre-send checks and scorecards actually look like — What an AI sales coach does during a call, before a text or email goes out, and after the conversation, how it differs from call recording and conversation intelligence, and what to look for so reps learn the craft instead of a script.
Works with
- Quill Hound Voice — Every call handled, every next step clear
- Quill Calls — Know which marketing makes your phone ring
Start coaching with Spar Hound →
Spar Hound is made by Quill Hound. Details on this page come from sparhound.com, which is the authoritative description of the product and its pricing.